The Challenge

Mark and his team approached us seeking a comprehensive website redesign to showcase their extensive catalogue of over 150 educational tours spanning diverse subjects and global destinations. As a well-established educational travel expert agency operating for more than 35 years, Rondo needed a digital platform that would reflect their expertise whilst simplifying the complex process of finding the perfect educational tour.

Their previous website had become outdated and difficult to navigate, particularly when trying to filter through their vast array of offerings. With such a diverse range of tours catering to different age groups, subjects, and destinations, the user experience of the site had become clunky and was negativley impacting prospective clients from fully exploring what Rondo had to offer.

Our Approach

The six-month project focused on creating an intuitive user experience that would align with Rondo's primary objective: taking the stress away from teachers planning educational trips. After many discovery sessions with the Rondo team and careful analysis of their requirements, we developed a strategic plan to start building their brand new website from the ground up.

We implemented several bespoke solutions:

• Advanced filtering functionality: allowing users to quickly navigate and find relevant tours across different subjects, age groups, and destinations, with real-time results updating as filters are applied
• Streamlined booking journey: guiding potential customers through the entire process, with clear calls-to-action and intelligently structured information architecture
• Sophisticated real-time toggle filter system: in the Planning & Resources section to help teachers access materials specific to their needs (before, during, or after tours)
• Beautifully designed tour pages: featuring bespoke imagery and comprehensive tour overview documentation that showcase the unique aspects of each educational experience
• Mobile-optimised interface ensuring the same powerful functionality and elegant design would be available to users no matter ehat device they accesses the website through

The site needed to accommodate Rondo's diverse offerings across primary schools, secondary schools, colleges, and universities, as well as their specialised performance, art, sports, battlefield, and history tours operated through different system companies within the Rondo Travel umbrella. This presented a fascinating challenge for our design and development teams, who worked collaboratively to create a enhanced user experience despite the complexity of the sitemap and the content structure of each page.

The Results

From the moment we launched, analytics confirmed the new website was having a substantial positive impact on business. The intuitive navigation and filtering systems successfully transformed one of the most complex catalogues we've ever worked with into an accessible, stress-free browsing experience that perfectly aligned with Rondo's brand promise.

User engagement metrics showed a significant improvement, with visitors spending more time exploring the site, viewing more pages per session, and most importantly, showing increased conversion rates for tour enquiries. The feedback from schools and teachers has been overwhelmingly positive, noting how much easier it is to find exactly what they're looking for without feeling overwhelmed by too many tour options.

Ongoing Partnership

We continue to maintain a strong relationship with Mark, Sonam, and the rest of the team at Rondo, implementing incremental annual updates to keep the site fresh, relevant, and optimised for the many teachers and educational administrators who visit daily. This ensures the digital experience continuously evolves to meet the changing needs of their clientele.

Our collaborative approach includes regular review meetings, analytics reporting, and proactive suggestions for improvements based on user behaviour data and industry trends. This allows us to continually refine the digital experience without requiring another complete overhaul.

Working with such a prestigious and established company on this transformative web development project has been an absolute pleasure, and we're proud to have played a role in bringing their vision to life. The Rondo Travel website stands as one of our most complex and rewarding projects, demonstrating our ability to handle intricate information architecture challenges whilst delivering a visually stunning and highly functional digital platform that above all else offers a positive ROI for our client.