Introduction

At Modal® ("Modal", "we", "us", or "our"), protecting your privacy is fundamental to our business philosophy. This Privacy Policy outlines how we collect, use, store, and protect personal information (any data relating to an identifiable individual) when you visit our website at modal.digital (the "website").

This Privacy Policy may be updated periodically to reflect changes in our practices or relevant regulations. Updates will be posted on this page with a revised effective date. Your continued use of our website after we post changes indicates your acceptance of those changes.

Your Consent

When you submit information through our contact forms or other interactive features on our website, you may provide personal details such as your name, email address, phone number, and any additional information included in your message. By providing this information, you consent to its collection, use, and disclosure as described in this Privacy Policy.

We primarily process your personal information because it's necessary to provide you with our services or respond to your inquiries (performance of a contract), or because we have legitimate business interests in doing so, which are explained throughout this policy. In some cases, we may specifically ask for your explicit consent for certain processing activities.

Information We Collect

Personal Information

We collect personally identifiable information, such as your name, email address, postal address, or phone number when you voluntarily provide it through our contact forms or other interactive features. We only collect this information when you choose to provide it and when it's necessary to respond to your inquiries or provide our services.

Usage Information

We also gather information about how you use our website, including:

• Technical details such as your device type, operating system, and browser
• Access times and duration of visits
• Geographic location (at the city level)
• Pages viewed and navigation patterns
• Referring websites or search terms

We collect this information using cookies, web beacons, and analytics tools including Google Analytics. Cookies are small data files stored on your device that help us improve site functionality and user experience. Web beacons (also known as clear gifs or pixel tags) are tiny electronic files that help us understand browsing patterns and measure campaign effectiveness.

How We Use Your Information

We may use your personal information for the following purposes:

• To respond to your inquiries and provide the services you request
• To create and deliver tailored web design and digital solutions
• To improve our website and services through analysis of usage patterns
• To communicate with you about our services, including sending updates about projects, new offerings, or company news
• To monitor website traffic and analyse user behaviour to enhance our digital presence
• To protect against fraudulent activity and ensure the security of our website
• To comply with legal obligations and enforce our policies
• To maintain appropriate business records

When you contact us, we'll only use your information for the specific purpose you've provided it for, unless we obtain your consent to use it differently.

Aggregated Data

We may convert your personal information into anonymised, aggregated data that cannot identify you individually. This aggregated data helps us understand broader patterns and improve our services. We may share this anonymised information with third parties for business purposes, but it will never contain identifiable personal details.

Sharing Your Personal Information

Modal® may share your personal information with third-party service providers to help us operate our business and the website or administer activities on our behalf. These include:

For Communication

• Email service providers for client communications and marketing
• Project management tools to coordinate web design and development activities

For Analytics

• Google Analytics to understand website usage patterns
• Heat mapping tools to improve user experience design

For Digital Marketing

• Search advertising platforms
• Social media platforms for targeted advertising

When we share information with these third parties, we enter into agreements requiring them to protect your data and use it only for the specified services they provide to us. We take reasonable measures to ensure these service providers implement appropriate security safeguards.

We may also disclose your information when required by law, to enforce our site policies, or to protect our or others' rights and safety.

If Modal® is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.

Storage and International Transfer

Your information may be stored and processed in the United Kingdom or any other country where Modal® or its partners maintain facilities. By using our website, you consent to the potential transfer of information outside your country of residence, where data protection standards may differ.

We implement appropriate safeguards when transferring data internationally, including standard contractual clauses where applicable. Regardless of location, your personal information will be protected according to this Privacy Policy and applicable data protection laws.

Marketing Communications

We may occasionally send you information about our services, company news, events, and industry insights. You have the right to opt out of these communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at hello@modal.digital

We process all opt-out requests promptly but please allow reasonable time for changes to take effect. Note that even if you opt out of marketing communications, we may still send you important service-related information.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information in certain circumstances
• The right to restrict or object to certain processing activities
• The right to data portability in certain circumstances
• The right to withdraw consent when processing is based on consent
• The right to lodge a complaint with a supervisory authority

For UK and EU residents, additional rights under the UK GDPR and EU GDPR may apply. These include enhanced rights to erasure, restriction of processing, and objection to automated decision-making.

To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

Children's Privacy

Our Site is not intended for children under 16 years of age, and we do not knowingly collect personal information from children. If you are under 16, please do not provide any information on our website. If we learn we have collected information from a child under 16, we will promptly delete that information. If you believe we might have information from or about a child under 16, please contact us immediately.

Links to Other Websites

Our website may contain links to other websites that are not operated by Modal®. If you click on a third-party link, you will be directed to that party's website. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Security

We implement reasonable security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These measures include internal reviews of our data collection, storage, and processing practices and security measures, as well as physical security measures to guard against unauthorised access to systems where we store personal data.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You share information with us at your own risk.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, and applicable legal requirements.

When we no longer need personal information, we securely delete or anonymise it. If this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. When we post changes, we will revise the "last updated" date at the bottom of this policy. Significant changes will be announced through a notice on our website.

If we make material changes that affect how we use your personal information, we will notify you by email (if we have your email address) or by means of a notice on our website before the change becomes effective.

Contact Us

If you have questions or concerns about this Privacy Policy, your personal information, or our privacy practices, please contact our Data Protection Officer at:

Modal®
4 Naval St, Ancoats
Manchester, M4 6EW
United Kingdom

Email: hello@modal.digital
Phone: 0161 399 3065

Last Updated: March 25, 2025