What are cookies and how do we use them?

Cookies are tiny data files stored on your device when you browse websites. They help websites function properly and provide valuable insights to site owners. At Modal®, we use cookies to enhance your browsing experience and improve our services. Below is a breakdown of the cookies we use and their purposes.

User Experience Cookies

Animation Preferences

These cookies remember your preferences regarding website animations, ensuring a consistent browsing experience tailored to your needs across all device sizes.

Analytics and Performance Cookies

Google Analytics

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These cookies help us understand how visitors interact with our website. They collect anonymous information about site usage, including visitor numbers, traffic sources, and page navigation patterns. This data allows us to analyse user behaviour and optimise our website accordingly.

Learn more about Google's privacy practices

Google Tag Manager

These technical cookies facilitate the loading of various scripts on our website. While they don't directly collect personal information, they may gather IP addresses and usage statistics to help us manage website performance.

Advertising Cookies

Google Ads

These cookies measure the effectiveness of our digital advertising campaigns. They track when users click on our advertisements and monitor subsequent interactions with our website, helping us evaluate our marketing efforts.

Meta Advertising Platform

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These cookies support our advertising efforts on Meta platforms (Facebook and Instagram). They help us deliver relevant advertisements and measure campaign performance by tracking user interactions with our ads.

Campaign Tracking (UTMData and PPCData)

These cookies collect data about how visitors discovered our website. They help us assess the effectiveness of our marketing channels and optimise our advertising strategy. These cookies have a 30-day lifespan.

Consent Management

Usercentrics Cookiebot

These cookies store your cookie preferences and help us maintain compliance with privacy regulations. They remember your consent choices so we don't have to ask for permission every time you visit.

Your Cookie Choices

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, though this may impact website functionality. For detailed information about managing cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

To opt out of Google Analytics tracking across all websites, use Google's opt-out tool.

Questions About Our Cookie Policy?

If you have any questions or concerns about how we use cookies, please reach out to us:

Modal®
4 Naval St, Ancoats
Manchester, M4 6EW
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Email: hello@modal.digital
Phone: 0161 399 3065