Web Development

at Modal®

What is
Web Development
?
Web development is the process of turning static designs into fully functioning interactive websites. It’s where the coding begins and the site is brought to life. There are two main components to web development: front-end and back-end. Front-end development focuses on what users see and interact with, such as text, imagery, animations, transitions and any other visual elements. Back-end development, on the other hand, powers all functionality the user can’t see, that is going on behind-the-scenes, such as Content Management Systems (CMS), database connections and third-party tools such as booking systems or automated marketing tools. The technology behind each website isn’t just a ‘one size fits all’, which is why we carefully select the best frameworks and tech stacks for each specific use case ensuring we deliver the best suited website for each and every project we work on.
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Our Average Performance Stats for  

Web Development

40%

Increase in mobile engagement

48%

Increase in conversions

65%

Increase in page speeds

Service Features

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Custom Coding

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CMS Integration

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Responsive Design

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Website Hosting

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Front-end Development

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Back-end Development

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API Integrations

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Page Speed Optimisation

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Third-party Plugins

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Web Development

FAQs

How much does it cost to design and develop a website?
Most of our projects range from roughly £15k to £50k, with final costs shaped by the individual scope and complexity of the work. Our minimum starting point is typically £10k, however, this amount can vary depending on the brief and will be properly scoped out after our initial discovery call. Once we have received the brief and agreed upon the final amount, an initial 50% down payment will be made when the project begins with the final outstanding 50% to be paid on the go-live day.
How long does it usually take to complete a project?
A typical web design and development project usually lasts around 8-12 weeks. In some cases where there are additional branding or marketing add-ons the full timeline can be anywhere up to 6 months depending on the scope of work. Though we aim for an eight-week completion, factors like client feedback and content readiness can influence the pace. To ensure a smooth experience and meaningful results, we work with a limited number of clients at a time, allowing us to dive deeper into your brand and maintain a more personalised, attentive process.
What makes Modal different from other branding and web design agencies?
At Modal, we break away from the traditional design firm approach, where projects are often handed off between multiple team members, leading to potential breakdowns in communication. Instead, we deliver consistency by assigning a dedicated team to your project from start to finish. We also ensure that every project we deliver meets the highest possible standards. Building a website is a lot like building a house - there’s an almost endless range of quality. However, we’re committed to providing digital experiences that represent the very best in the industry, utilising cutting-edge web development techniques and modern software to achieve exceptional results - when your brand thrives, so do we
What’s the typical project process, and how will we stay informed along the way?
Our process begins with a comprehensive discovery session to define user requirements and set clear objectives for the project. From there, we’ll hold regular collaborative meetings, ensuring you’re always up to date and involved in any project milestones along the way. During the discovery phase, we’ll analyse your competitors, finalise the sitemap, and gather all the necessary copy, content, and assets we need. Once the foundational elements are in place, we’ll present design mockups for your approval before moving into full-scale development and integrating any essential third-party API apps. After an agreed-upon final round of amendments, we’ll schedule a detailed onboarding meeting, guiding you through the Content Management System so you can easily manage and update your site independently (should you want to). Throughout every stage of the project transparent communication is integral to ensuring a streamlined, informed journey from concept to launch.
Do you work with a variety of different business sectors?
The short answer is yes. Modal thrives on diversity, working with start-ups, established companies, non-profits, and global enterprises alike. Every project is an opportunity to understand a brand’s unique challenges and create strategic solutions that go beyond any single niche. If you have a vision, we’re ready to help - regardless of your industry or scale.
Are there any additional costs once my site has gone live?
Beyond the main project fees, there are no hidden charges. Typically, the only ongoing expenses are your annual domain and hosting fees, which you pay through us, as we manage everything in-house using Amazon Web Services (AWS). We never add any hidden maintenance or upkeep fees to your invoice like other agencies may do. If you need extra pages or components after launch, we’ll provide a separate quote for this work. Additionally, we offer monthly retainers for add-on services such as search engine optimisation, digital advertising, or social ads. These are entirely optional and sit outside the scope of a standard website build.
How come Modal’s costs are higher than other agencies I have spoken to?
At Modal, we position ourselves at a premium price point because we deliver exceptional quality websites that are the best in the industry. Our websites are crafted to the highest standards, ensuring they not only look stunning but also perform flawlessly, driving real results for businesses for over ten years. When you invest in us, you’re not just getting a website, you’re gaining a dedicated digital partner who will work closely with you to align your online presence with your business goals. Our expertise extends beyond design and development; we provide strategic advice to streamline internal processes, scale your operations, and ultimately increase your revenue and profits. While our costs may be higher, the long-term value and return on investment is a guarantee, what we deliver far outweighs the initial expense over time, making us a trusted choice for businesses and start-ups that demand the best.

Our

Web Development

Partners

We collaborate with globally recognised platforms and certified partners to ensure each project benefits from industry-leading innovation, robust infrastructure, and the expert support your business needs to shine online.

What our customers say about us...

5.0 from 70+ reviews
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Modal did a such a great job of our website from start to finish. They went above and beyond to help us get the end result we wanted. Highly recommend!!!
Ben Rix
Dan Rix Physiotherapy
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I could not be happier with the website Modal provided me with. They were great to work with and were so patient with me and generous with their time. They took my vision and made it so much better so I would highly recommend investing in them - thank you Modal!
Charlie Croker
Charlie Croker MUA
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Modal offered a fantastic solution for my website rebrand and kept strong communication throughout the whole process. I would strongly recommend them for all future jobs!
Piers Campbell
August & Piers
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I brought Modal on board to support with our business venture. The way they were able to visually bring to life our concept was exceptional. As the business continues to grow we will have no hesitation in utilising their services again.
James Watts
Inenco
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I worked with Modal last year and was very impressed at how professional and creative they were. Would highly recommend!
Hannah Drake
EnergiMine
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