The higher your website ranks, the more traffic (visitors) it will attract, and in turn, the more revenue your business is likely to generate. It really is that simple, higher visibility leads to greater opportunities for growth.

SEO is a long-term strategy meaning it takes time to see tangible results. The work itself involves many steps on our end and then we also need to allow around 2–3 months for Google to periodically update its search results after the changes have been made. If there were quick SEO hacks, everyone would easily be on the first page but the reality is that achieving sustainable results requires effort and patience - SEO is an investment in the future of your business. While it can involve higher costs initially, securing a top position on Google, especially the might #1 top spot, can offer unparalleled opportunities for growth and visibility of your business.

Yes, absolutely. Having a website and investing in SEO are two entirely different things. Without SEO, there is no reason your website would attract any traffic. While you might get occasional visitors through word-of-mouth, social media, or existing customers, there’s no inherent reason for your website to generate organic traffic just because it simply exists. SEO is essential for improving your visibility and ensuring your site reaches the right audience when it matters most.

SEO can be broken down into two main categories: On-page SEO and Off-page SEO. On-page SEO involves optimising elements within your website, such as page load speeds, keywords, content quality, meta tags, image file names, and internal linking. Off-page SEO focuses on external factors like backlinks (other websites linking to yours), guest posts, brand mentions, press releases, and local SEO (how close your business is to someone searching for your services). Both on-page and off-page SEO are crucial for improving your website’s rankings.

Sadly not, there are never any guarantees with SEO work. Whether your website can achieve the #1 spot depends on factors such as the competitiveness of your industry and the authority of your competitors’ websites. For example, trying to outrank Apple in mobile phone manufacturing would be nearly impossible due to their global dominance and strong domain authority. However, for a local business like a dentist, the competition is often limited to other nearby businesses, making it much more achievable to rank #1 in your area. While we can’t promise top rankings, our strategies aim to position you as competitively as possible and we have achieved the top spot many times in the past for our previous clients.

The cost of SEO varies greatly depending on your industry and the level of competition. More competitive industries require more aggressive and ongoing SEO work to achieve results. At Modal, we operate on a monthly retainer model with a minimum commitment of three months per campaign. Most of our clients spend between £1k - £10k per month, depending on their goals and timelines. This cost includes essential elements like backlinks, which are arguably the most influential ranking factor in Google’s algorithm and can often be a significant external investment anyway.

Measuring the success of your SEO efforts is crucial, and we provide detailed monthly reports to track your progress. These reports include key metrics such as organic traffic growth, keyword rankings, click-through rates (CTR), and conversions. We also monitor improvements in your domain authority, backlink profile, and user engagement metrics like bounce rate and time on site. By analysing these data points, we can clearly demonstrate how your website’s visibility and performance are improving over time. If adjustments are needed, we’ll refine our strategy to ensure you’re on track to meet your goals. Transparency is at the heart of our process, so you’ll always know exactly how your investment in SEO is paying off.