Digital marketing encompasses many specific services, including content marketing, social media management, email marketing, and public relations (PR). It also often includes Pay-Per-Click (PPC) advertising and Search Engine Optimisation (SEO), which are typically treated as standalone services due to their complexity and the expertise they require. Each type of digital marketing service plays a unique role in helping businesses achieve their goals, whether that’s raising brand awareness, driving website traffic, or generating leads. For more detailed information about the various types of digital marketing services, you can find additional insights in this article.

Not necessarily! While social media is an incredibly powerful tool for businesses to engage with their audience, it’s not the only method of digital marketing. A comprehensive strategy often includes other approaches, such as email campaigns, content marketing, and PPC (Pay Per Click) advertising, which don’t rely on frequent social media activity. That said, social media is highly recommended for most businesses as it provides an excellent platform to share helpful and engaging content with your audience. The best digital marketing strategies typically cover multiple channels and then scale based on the specific tactics that work best for your business. So while being active on social media isn’t essential, it can significantly enhance your overall digital marketing efforts if used effectively.

Measuring the success of a digital marketing campaign depends on the specific goals and type of campaign being run. For example, success can be measured through increased sales, more form submissions, reduced website bounce rates, higher email sign-up rates, or improved checkout conversions. Tools such as Mailchimp, HubSpot, and Salesforce are often used to track these metrics and provide detailed insights into campaign performance. At Modal, we ensure that every campaign we run has clearly defined objectives from the start, so it’s always clear which metrics we’re aiming to improve and over what time frame. This way, we can deliver measurable results that always offer a positive return on investment.

Yes, absolutely! Digital marketing platforms allow us to target specific audiences based on a range of factors. These can include basic demographics like gender, age, location, and device type, as well as more advanced options such as user behavior, previous website visits, and actions taken (or not taken) on your site, such as abandoning a shopping cart or form submission. This ability to finely segment audiences ensures that your campaigns are reaching the right people at the right time, increasing the likelihood of engagement and conversions. Whether you want to re-engage past customers or attract new ones, digital marketing provides powerful tools to tailor your approach.

The cost of digital marketing can vary widely depending on the type and complexity of the campaigns you’re running. At Modal, we work on a monthly retainer model with a minimum commitment of three months per campaign. Most of our clients spend between £1k and £10k per month, depending on their goals and timelines. This pricing includes our platform fees for tools such as Mailchimp, HubSpot, and Salesforce, which allow us to deliver top-tier campaigns. During our initial discussions, we’ll help you determine the most effective approach for your budget and goals, ensuring you get maximum value from your investment.

The key difference between digital marketing and traditional marketing is the digital aspect. Traditional marketing typically refers to physical materials such as leaflets, flyers, signage, and business cards, while digital marketing focuses on leveraging online platforms and digital assets. Digital marketing is often considered more effective in today’s digital-first world because it allows businesses to reach targeted audiences, track results in real-time, and adjust strategies quickly. However, traditional marketing still has its place, particularly in industries or situations where physical presence is important. Many businesses benefit from using a combination of both strategies. That said, digital marketing is the one area no modern business should overlook, as it provides unparalleled reach, flexibility, and efficiency in connecting with the modern day consumer.

The timeline for seeing results from a digital marketing campaign depends on the type of strategy being used and your specific goals/budget. For example, Pay-Per-Click (PPC) campaigns can drive traffic and conversions almost immediately, while Search Engine Optimisation (SEO) is a longer-term strategy that typically takes 6-12 months to show noticeable improvements. Email campaigns and social media efforts can also yield quicker engagement, but building a loyal audience and consistent results often require ongoing effort over a long period of time. At Modal, we set clear expectations from the very beginning, ensuring you understand the timeline and milestones for each campaign. In short, while some strategies deliver instant results, others are designed to build momentum over time. The best approach is to implement a mix of tactics, covering all bases to maximise reach across all the potential touchpoints.